Profit with Purpose
New Leaf Paper
CEO: Jeff Mendelsohn
San Francisco, California , Founded in 1998

Paper industry: Accountable for over 30% of worldwide timber harvest and over 20% of landfill waste
Resistance to change: Low profit margins, huge capital investment, and competition from other low cost international players

New Leaf Paper leads the paper industry in quantifying the benefits of using post-consumer recycled fiber.
From 1998 through 2006, New Leaf Paper saved the following resources by manufacturing paper using post-consumer recycled fiber instead of virgin fiber:
• 1,157,765 fully grown trees.
• 251,790,720 gallons of water.
• 524,602 million Btu of energy.
• 55,083,015 pounds of solid waste.
• 93,080,113 pounds of greenhouse gases.
New Leaf Paper's innovative strategy is its development of New Leaf Everest, the world's first bright white letterhead paper made with 100% post-consumer waste and processed chlorine free. This paper was developed in partnership with Bank of America. Leveraging the bank's buying power, New Leaf Paper worked with its supplier to produce a beautiful letterhead paper using 100% post-consumer waste.

www.newleafpaper.com